Optimizing retail in real time according to inventory & sales forecast.



Project Type

CRM System & Mobile App, Retail Tech


2020 - Current


Product Strategy, UX design, Product Management


Algoretail was a bootstrap company when we initially started working together. They had a great product which was severely lacking user experience and a proper data architecture. The challenge was to redefine and redesign the entire system which included above 100 screens and hundreds of different functions.

The previous experience

We analyzed the user’s behavior and conducted a full competitors analysis and found that:

  1. We need a new information architecture
  2. We had to redesign and redevelop the entire system from scratch
  3. A mobile app has to be added as a second platform
  4. If we want to get to round A, we better work quick (4 months)


We started from scratch - defining the product, a to z, what content needs to go where & how the functions should be organized within the vast system. Then we continued to automation - we wanted to automate as many processes as possible whilst maintaining simple user experience and proper user flows. We’ve created a logical road map so we can complete the entire system in a very short amount of time.

With our guidance we rebuilt the entire system from scratch while focusing on short and simple user flows which resulted in a successful first round investment of 5M USD.

We’ve added a second platform - Shelf Stockers Management App.

We have been working with Sherry for over two years now. Sherry is smart, diligent and insanely sharp, quick in thought and execution and committed to results. Do not work with her if you do not strive for perfection!
Ariel Hubara
CEO and Founder